The architectural concept of the renovated building is based on the association with the "Forum" cinematic past - the linear texture of the new facades resembles a moving film inserted into the projector. The new facade of the former cinema is formed by pylons turned at different angles. This creates the feeling of an optical illusion similar to fast scene shot changes. While moving past the building, you can see the facade changing, as though a holographic picture.

Customer: Hutton Development

Type: public building

Address: Moscow, st. Sadovaya - Sukharevskaya, ow. 14, p. 1

Total ground area - 4,220 m2

Total underground area - 1,996 m2