© 2017 kleinewelt architekten
ARCHITECTURAL COMPETITION, PRIVATE DEVELOPER
AREA: 56 000 м2
Sytin's Printing House
Moscow, Pyatnitskaya street, 71/5, b. 1-4, 5, 6, 8
Sytin's printing house was the first in the Russian Empire to put out mass editions of
great Russian writers and poets: Tolstoy, Gogol, Yesenin, Mayakovsky, Blok and
others. Many people of art of the Silver Age, such as Rachmaninoff, Diaghilev,
Stravinsky, Vertinsky, Utyosov, Benois, Vrubel, Kandinsky and others, used to visit it.

The project is based on the decision to preserve and develop the heritage of this place as it became important and symbolic both for Moscow and Russia. Five buildings of the complex are given the names of the most remarkable and significant literary figures who published their works here: Tolstoy, Gogol, Yesenin, Mayakovsky andBlok. Each building has its own poem or fragment from a novel, and a musical piece, each apartment has its own line that is given to the future dweller with the keys to the new house. According to the project, conceptual public spaces are to be created here: Sytin's Museum of Printing Trade that will be consisted of a complex showroom, an
exhibition area and a child center; Sytin's Library, a café, a large open air cinema screen in the yard, lots of greens to walk on and a pond.
Context
Location
The project is located in the Central Okrug of Moscow, on the territory of the
Zamoskvorechye district.

Patriarchal and associated with the merchant class, Zamoskvorechye is one of the
still-standing Moscow historical districts.

Social life of Russian literary men in XIX–XX centuries is closely connected with
Zamoskvorechye: slow and settled lifestyle, in contrast with the far bank of Moskva
River, attracted poets and writers.

Such authors as Lev Tolstoy, Alexander Ostrovsky, Alexander Radishchev, Sergei
Yesenin and Marina Tsvetaeva lived and worked here.

Literature is the gold of Russian culture.
The district in genezis
1739
In XIV-XVI in the area of modern Valovaya street there were meadows. At the beginning of the XVII century nun-queen Martha's cows (the mother of Tsar Mikhail Fedorovich) were grazed. At the end of the XVIs century, the terrain was cut across by Ground shaft.
1852
At the times of Petr I, the area was settled by the workers of Kadashevsky Mint. That's recalled by the modern Monetchikovskie alleys. The mint stayed here for a short period 1701 - 1736. The Ground shaft was demolished in 1816-1820.
1953
In 1887, Ivan Dmitrievich Sytin assumes the extensive possession (No. 71-73) on Pyatnitskaya Street. And then in 1903 the architect A. Erichson, with engineer V. G. Shukhov, erected a printing house for Sytin.
The vibe of the place
Historical objects
Concept
SYTIN'S PRINTING HOUSE. CONCEPT.

Sytin's printing house was the first in the Russian Empire to put out mass editions of great Russian writers and poets: Tolstoy, Gogol, Yesenin, Mayakovsky, Blok and others.

With a great help of Sytin many big Russian artists of the end of XIX and the beginning of XX centures became wealthy, famous and well known all around the world.

Many people of art of the Silver Age, such as Rachmaninoff, Diaghilev, Stravinsky, Vertinsky, Utyosov, Benois, Vrubel, Kandinsky and others, used to visit this Printing House.

At the times of Petr I, the Kadashevsky mint was located here. Monetchikovskie alleys maned after mintworkers remind of it now.

The project is based on the decision to preserve and develop the heritage of this place as it became important and symbolic both for Moscow and Russia.
SYTIN'S PRINTING HOUSE. CONCEPT FOR TOLSTOY.

Sytin's printing house is the central place where many ideas and spheres, that are now
ultimate Russian brands for the rest of the world, interconnected. This place is a physical realization of the union "Mir iskusstva"*, the mixture of everything. Interconnection of literature, poetry, fine art and music.

We decided to structure five buildings of the complex by giving them the names of the most remarkable and significant literary figures who published their works here: Tolstoy, Gogol, Yesenin, Mayakovsky and Blok.

Each building has its own poem or fragment from a novel, and a musical piece, each apartment has its own line that is given to the future dweller with the keys to the new house. The poem for the building and the line for the apartment are to be used as a password for the doorkeeper.

We outlined several individual spaces – apartments and penthouses – that are related to the literary prototypes: "Pierre" penthouse in the "Tolstoy" building, apartments "Twelve" by Block in the new building, the "Government Inspector" restaurant in the "Gogol" building. Public spaces of the complex are of great social importance: Sytin's Museum of Printing Trade that will be consisted of a complex showroom, an exhibition area and a child center; Sytin's Library, a café, a large open air cinema screen in the yard, lots of greens to walk on and a pond. We brought all kinds of art to architecture, interpreted it in the context of the historical meaning of the place, and formed a new independent brand and legend.

*"Mir iskusstva" (1898-1924) is an artistic movement inspired by S. Diaghilev and artist A. Benois in the end of the XIX century that united the main people of art of the Silver Age. The same name was given to the magazine published by the members of the group since 1898.
CONCEPT FOR TOLSTOY AND ORCHESTRA.
BUILDING ONE is the most significant one in the ensemble. It is the main building of the Sytin's printing house. With its size, proportions and striking details, it can be compared to the simple and rugged grandeur of the most famous Russian writer, Lev Tolstoy.

Its details are rough, sometimes crude, but altogether they remind a giant steamer, which is sealing along Pyatnitskaya street like Lev Tolstoy in his simple peasant shirt.

The top floors of Building 1 are the most spacious penthouses of the whole section. The corner of Pyatnitskaya street and 2 Monetchikovskiy lane is the heart of the complex – the spot with the best view over the Kremlin. The main apartment of "Tolstoy" – the golden penthouse "Pierre" – is being constructed on this corner.

BUILDING TWO was constructed during the Soviet period. Wide column spacing, big windows, high slabs. The spirit of the new epoch. Mayakovsky. A fresh perspective helps to perceive it not as a single rectangular block, but as plenty of little cubes. The one at the top consists of new penthouses with deepened terraces and outstanding cube apartments. Due to the complex form, the extended depth of the residential unit is smoothed, and the deepened terraces are made private as the neighbors can't reach them.

BUILDING THREE was modified least of all. Facing the Garden Ring, it holds back the noise. The mansard façade lifts towards the yard forming a light front at the top floor. This building is discreet, delicate, and exquisitely conservative. This is Yesenin.

BUILDING FOUR. Gogol. The center of the section. All activities are concentrated here. Small shops, cafes, restaurants facing the public street. Quiet, cheerful and slow life, like in Gogol's works.

A simple rectangular mass of new apartments is created above complex relief brickwork, on a little setback forming a terrace. The seeming simplicity of shape is compensated by the complexity of the texture.

The wall composed with big boulders is contrasted by the smooth surface of the stone in horizontal slabs. brickwork, on a little setback forming a terrace. The seeming simplicity of shape is compensated by the complexity of the texture. The wall composed with big boulders is contrasted by the smooth surface of the stone in horizontal slabs.The façade topcoat can be seen behind the boulders – this is imitation of surface of southern peasant houses. The contrast between lively façade surface and austere vertical high windows makes the building look exclusive.

NEW BUILDING IN THE SECTION. This is its continuation and a completely new, different expression. On the corner of 2d and 3d Monetchikovskiy lanes it flanks the whole section from the north, bringing it to the logical end. This building is composed with big slabs – blocks. The size of the blocks decreases towards the top, giving more space for balconies and windows. Big blocks made of dark grey stone are placed one against another, with a slight vertical shift. Altogether they form a single tectonically linked structure, a stone shell.

It reminds a consistent composition made from lines and strophes that are placed in the right rhythm. This is "Twelve" by Blok. The climax of the poetry of the Silver Age. In order to outline the shift of each block from the previous one and link them visually, a thin true-vertical brass strip passes through them. The contrast between mushy, unglazed dark grey stone and shining brass strip makes the façade flawless and adds to its exclusive, unique and elegant style. Just like a butterfly on a perfect frock coat, which Alexander Block loved so much.
Actors
Music and poems
The Yard. Diaghlev Russian Seasons.
DIAGHILEV'S RUSSIAN SEASONS

Sergei Diaghlev is one of the most important figures in Russian culture of the end of XIX – beginning of XX centuries. He founded "Mir iskusstva" magazine that was published in the Sytin's printing house and became one of the greatest phenomena of artistic life in Russia of that time.

His biggest talent was to recognize and appreciate creative abilities in others. He organized a lot of exhibitions in Paris, presenting Russian art to the European public that had never treated it seriously before. Bakst, Benois, Serov, Repin and others were discovered for the whole world.

In Paris he also organized a series of five Russian musical concerts – from Glinka to Scriabin. It was a great success.

Diaghilev decided to show Russian opera in Europe. "Boris Godunov" with the brilliant Chaliapin in the leading part was a sensation for the capital of France.

Diaghilev became an unconditional European authority in art of all kinds. He became popular all over the globe after his famous Russian seasons – a special show demonstrating the best works in Russian ballet, music, etc.

Thanks to Diaghilev, the Europe saw a true vogue of everything Russian. For example, English dancers Alice Marks and Hilda Munnings adopted pseudonyms Alicia Markova and Lidia Sokolova.

Diaghilev's Russian seasons became the prototype for our yard. Coming one after another, all four seasons and periods between them are presented here.

EVERY SEASON IS THE ULTIMATE EXPRESSION OF RUSSIA IN THE CERTAIN PERIOD OF THE YEAR. THIS IS RUSSIAN MOOD, BUT ALSO A LOOK AT OUR COUNTRY THROUGH THE LENSES OF EUROPEAN PERCEPTION.
The structure of the yard
The yard opens with a secluded spot of the Yesenin autumn (1). This is a good place for being alone, thinking, dreaming on the swing and looking at the yellow birches. The paving forms little birch baskets, and there are benches and swings between them – perfect for having rest with a book of poems.

Autumn and winter are connected with the alley "Natasha Rostova's first ball" (2), looking as if it was taken from the park of the Bolkonskys or the Bezukhovs.

Winter unites everything in the yard (3), this is the center of life, both in daytime and nighttime. In daytime it is the busiest place around the pond, interesting space for games with a ship and a lighthouse that are connected by a footbridge. In the evening the colors slightly change – colorful "winter" games are replaced by silver twilight – the Silver Age begins now. It is, in a sense, an installation: the pond, coated with silver glass mosaic, starts to shine, and the light all around adds to the mysteriousness and uncertainty. This is a fairy tale, a romance, a dream. "Christmas Eve" by Gogol. The lighthouse, which can be used as an arbor, is the center of this part of the yard. The child ship that is a game space in daytime, becomes a sail maker from "Scarlet Sails" by Alexander Grin. Its exquisite white masts and scarlet sails stand out against the background of dark façade of the "Tolstoy" building.

Now let's leave Russian winter and soak in spring. This is the airiest, in different senses, place of the yard, formed by the clouds floating above the hill. And all around under them, in tall silk grass, children are going on the giant swings.

A green hill with swings under "clouds in trousers". This is Mayakovsky's square (4), a place full of joy and youth.

Right after spring the busy hot time of Russian summer starts (5). This is the place for talking and hanging before the campfire till dawn. You can do here everything that is impossible in any other season: watch movies in open air, listen to fairy tales sitting on the wooden amphitheater, play noisy games. "The Firebird" by Stravinsky is transmitted through loudspeakers, and a wall-size Roerich's painting from the Asian series adds to the sensation of a cheerful summer festival.

Right after spring the busy hot time of Russian summer starts (5). This is the place for talking and hanging before the campfire till dawn. You can do here everything that is impossible in any other season: watch movies in open air, listen to fairy tales sitting on the wooden amphitheater, play noisy games. "The Firebird" by Stravinsky is transmitted through loudspeakers, and a wall-size Roerich's painting from the Asian series adds to the sensation of a cheerful summer festival.

DIAGHILEV'S RUSSIAN SEASONS IN THE YARD OF THE SYTIN'S PRINTING HOUSE ARE BEAUTIFUL ALL THE YEAR AND ALL DAY LONG. THEY COME ONE AFTER ANOTHER AND OFFER A QUIET AS WELL AS A FESTIVE LEISURE FORMAT, DEPENDING ON THE DWELLERS' MOOD AND THE LIFESTYLE INSIDE THE COMPLEX.